As for you, my galvanized friend, you want a heart.

October 1, 2007

This morning I read an article by, Amber Simmons, entitled "Reviving Anorexic Web Writing" on A List Apart and found myself captivated by her content.

Amber's words brought to my attention the very struggle I always have when designing for the web. The very bane of my own website and the many sites I've thought of as brilliant ideas — that were never carried through. The issue at hand is...well...content. "Beautiful, lucid, [and] captivating [content]." On my brother's blog, he realized this a few months ago when he was trying to figure out why his reader comments were suffering. Why perhaps his visitors were declining. It's all do to content. Content is king! No, it's the "heart, soul, and breath" of our new medium — the web. Or at least it should be.

However, myself and many others out there, have begun to dilute the web with junk and marketing copy that serves no real betterment to our society. We just build sleak designs without knowing the purpose and heart of the website we're designing for. It would be like the Tin Man from the Wizard of Oz. Cool technology without much of a purpose beyond the surface view.

Wizard of Oz:

As for you, my galvanized friend, you want a heart. You don't know how lucky you are not to have one. Hearts will never be practical until they can be made unbreakable.

Tin Woodsman:

But I still want one.

Well, Mr. Tin Woodsman, "a heart is not judged by how much you love; but by how much you are loved by others" (Wizard of Oz). I want my work and my site to be loved and read. To be commented on and remembered. Without that connection with readers, what is the point of writing these words down?

As for you, my [...]

October 1, 2007

Mark Caron

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